If you have been reading my articles for any length of time, you will know that I am a big fan of follow-ups. A “follow-up” is simply an email you send to a customer once they’ve purchased something from you. It’s an excellent way to stay in touch with your best leads; that is, the …
Tag Archive: customers
If You Want to Grow, You Have to Test
Like many of the clients I’ve recently spoken to, you may be planning big changes to your website and online marketing efforts. That’s great! But you don’t want to overhaul your entire online presence just for the heck of it… all of the changes you make should be done with only one purpose in mind: …
Video Killed the Text-Heavy Website Star
If you do much shopping or surfing online, you’ve probably noticed how many websites feature video these days. Many companies have turned to video as their primary online conversion tool, using short or long video messages to introduce themselves, encourage their visitors download a giveaway, and even sell their products and services. And the ones …
What I learned at the beach on Mother’s Day
It was Mother’s Day and we were enjoying lunch in Bucerias, Mexico at a little restaurant right on the beach. I mean, literally, a thatched umbrella (called a palapa) overhead and our toes in the sand. Our kids Hana, Alexa and Trey were eating the freshest, most delicious fish and chips I have ever tasted …
5 Opt-In Tips to Grow Your List Fast
The Internet is one of the best tools out there for growing your small business. But so much of your online success depends on your ability to grow a large and responsive subscriber list. After all, your subscribers are the people who have come to your website or Facebook page and decided they’re interested enough …
Five Reasons Why You Need an Opt-in on your Website ASAP
5 Reasons Why You Need an Opt-in on Your Site ASAP One of the most important elements on your website is your opt-in. This is a small form that enables your visitors to sign up for your mailing list (or free offer), so you can contact them via email in the future. If you don’t …
Is that all? How these words can help you lose thousands of dollars
The words you use with your customers can influence whether they buy more than they planned, or even sometimes less than they planned. Here are some tips to increase sales by using (and not using) specific words.
The best way to show appreciation for your Customers
As your business grows, sometimes we tend to forget the most important part of our business – our customers. The danger with this is that your customers do not feel appreciated and will not have any loyalty to you when push comes to shove.