The other day I sat down with a local business owner who wanted me to teach her basic Search Engine Optimization (SEO). It was a great opportunity to find what she didn’t know! You know how sometimes it seems like what you know is very basic and everyone else knows it too? I decided right …
Tag Archive: small business owners
Video Killed the Text-Heavy Website Star
If you do much shopping or surfing online, you’ve probably noticed how many websites feature video these days. Many companies have turned to video as their primary online conversion tool, using short or long video messages to introduce themselves, encourage their visitors download a giveaway, and even sell their products and services. And the ones …
What I learned at the beach on Mother’s Day
It was Mother’s Day and we were enjoying lunch in Bucerias, Mexico at a little restaurant right on the beach. I mean, literally, a thatched umbrella (called a palapa) overhead and our toes in the sand. Our kids Hana, Alexa and Trey were eating the freshest, most delicious fish and chips I have ever tasted …
Is Your Website Missing This Critical Sales Element?
Is your Website Missing This Critical Sales Element? Imagine this scenario, if you will: You’re doing some research online because you want to hire the services of a web designer. One particular website you visit stands out from the rest because its homepage has a particularly attractive design. It has a compelling, eye-catching headline It …
Introducing IAMPTE for part time entrepreneurs
If you are trying to grow your own business around having a family or another job… you won’t believe what I get to share with you today! It is rare to come across an organization or group that ACTUALLY feels fresh, new, exciting… and deeply meaningful. And it’s exciting when something so obviously needed finally …
My year of living dangerously
I was just at my daughter’s dance rehearsal and her dance teacher, Miss Dominique, said something that really resonated with me. She said, “Every day, you must do something fun. And every day, you must do something scary.” This is my philosophy too when it comes to growing your business. Push yourself beyond what you …
Five Reasons Why You Need an Opt-in on your Website ASAP
5 Reasons Why You Need an Opt-in on Your Site ASAP One of the most important elements on your website is your opt-in. This is a small form that enables your visitors to sign up for your mailing list (or free offer), so you can contact them via email in the future. If you don’t …
Are you ready for Google Editions?
According to the Wall Street Journal, Google is in the final stages of launching its e-book retailing venture, called Google Editions. This could have a huge impact on the e-book industry. Digital book sales are expected to more than triple to $966 million this year, according to Forrester Research, from $301 million in 2009.
Is that all? How these words can help you lose thousands of dollars
The words you use with your customers can influence whether they buy more than they planned, or even sometimes less than they planned. Here are some tips to increase sales by using (and not using) specific words.
The best way to show appreciation for your Customers
As your business grows, sometimes we tend to forget the most important part of our business – our customers. The danger with this is that your customers do not feel appreciated and will not have any loyalty to you when push comes to shove.